Delivery Service Providers like DoorDash, Grubhub and UberEats are not going away. They are an increasingly important part of restaurants’ revenue stream. The costs, though, can present issues.
Managing Delivery Service Providers (DSPs) like DoorDash, UberEats, and Grubhub has become a critical challenge for restaurants, balancing increased reach with rising costs and data limitations. Our strategy focuses on optimizing DSP partnerships while reclaiming customer relationships. We’ll negotiate better commission rates and explore tiered pricing models based on order volume. To counter the data gap, we’ll implement QR codes on packaging, leading customers to exclusive offers on our own platforms, incentivizing direct orders. We’ll also leverage limited-time, in-house-only menu items to drive customers to our restaurant and website. By analyzing DSP-driven versus direct orders, we’ll fine-tune our menu pricing to offset fees while remaining competitive.
Additionally, we’ll invest in a robust first-party delivery system for high-value customers when applicable, gradually reducing DSP dependence. This approach aims to maximize DSP benefits while building our own customer database and fostering direct relationships, crucial for long-term profitability and brand loyalty.